Update; fixed it!
So I'm trying to get DP_Install_Tool.cmd to start (post-install) on my Windows 8.1 unattended ISO and for the life of me I just can't. I realized early on that I was incorrectly using the win7 setupcomplete.cmd when in fact this is now called firstlogon.cmd for Win8 in the dvd\...\scripts folder. Still no dice. When I run the DP cmd manually in the DVD $OEM$ location after I reach a freshly installed 8.1 desktop it runs (of course) perfectly.
Help me here, completely stumped. The tool works great, I just want the tool's DP cmd to automatically launch after an 8.1 installation completes.
The lone text in the firstlogon.cmd is;
@echo off
START %systemdrive%\DP_Install_Tool.cmd /S
DEL %0
Fix; reverted back to setupcomplete.cmd (not sure what the difference is between this and firstlogon, I think setupcomplete is guaranteed to work under system account before oobe), just made a simple set %DVD% and start the DP cmd tool from a folder at the root of the iso. So I guess the problem before was having all the driverpack stuff in the $OEM$ folder (which copies to C:). In fact I prefer the tool launch from the ISO anyway.